Checklist for Choosing the Right Paper Stock

September 12, 2025 |

Selecting the right paper is just as important as your design. Use this guide to make confident choices for your next print project.

1. Decide Between Coated and Uncoated Paper

  • Coated Paper – Polished surface that makes colors pop and details sharp. Perfect for marketing pieces with photos, graphics, or bold visuals. Available in glossy, satin, or matte finishes.
  • Uncoated Paper – Natural, textured surface that absorbs ink. Creates a softer look for images and a warm, approachable feel for text. Ideal for letterhead, envelopes, or professional documents.

Tip: Choose coated for vibrant, crisp visuals. Choose uncoated for a softer, natural impression.

2. Select the Right Paper Weight

Paper weight reflects thickness and durability. The higher the number, the sturdier the sheet.

  • 80# Text – Medium weight. Works well for flyers, newsletters, or brochure interiors. Flexible, similar to a magazine page.
  • 100# Cover – Heavier and more durable. A great choice for postcards, premium brochures, and covers. Substantial but folds cleanly.
  • 14 pt. Cardstock – Very thick and durable. Perfect for business cards, invitations, or premium marketing materials. Leaves a lasting impression.

Tip: Ask your printer for physical samples to see and feel the difference.

3. Consider Recycled Paper Options

Modern recycled papers are high quality and visually identical to virgin stock. They also support sustainability goals.

  • Look for papers with a high post-consumer waste (PCW) percentage for the greatest environmental benefit.
  • Great for companies that want eco-friendly printing without sacrificing professionalism.

Tip: Choose recycled options to showcase both quality and responsibility.

4. Explore Mill Orders for Custom Projects

For large or specialized projects, direct mill orders open the door to unique options.

  • Access custom sizes, special weights, and exclusive finishes not usually available in stock.
  • Best for large-scale projects such as catalogs, annual reports, or wide-reaching direct mail campaigns.
  • Requires higher minimums and longer lead times, but delivers unmatched customization.

Tip: Use mill orders when you need something truly distinctive.

5. Final Steps Before Printing

  • Decide on coated or uncoated finish.
  • Match paper weight to the durability and impression you want.
  • Consider recycled stock for eco-friendly printing.
  • Explore mill orders if your project demands unique customization.
  • Always request a quote and professional guidance from your printer.

The right paper stock elevates your project, makes your materials stand out, and ensures you leave a strong, lasting impression.